We make voice assistants an audio experience

Wake Word Strategic Approach

Our foundation is the Wake Word voice strategy process, which we developed in tandem with the Insights Planners from the Omnicom Media Group Germany. This process includes market and consumer analyses as well as demand and context analyses for the respective brand, forming the basis of your customized strategy.
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Interactive audio spot for immediate activation

Audio spot with targeting e.g. on Amazon Echo/Google home devices
“Alexa, activate commercial.” Response via voice

Voice Concept, Voice App Design & Development

Wake Word offers the implementation of voice & audio concepts on all relevant platforms such as Amazon Alexa, Google Assistant and Samsung Bixby, which goes beyond classic developing skills.

In addition to VUI design and the development of voice apps, such as an Alexa skill, we implement your audio elements, like brand voice and audio identity. Not available? Then we can also produce them in best audio quality.

Audio Branding - Audio Experience for your Brand

With the development of voice, the relevance of audio branding is growing exponentially. We help you make your brand audible for your target group. Here, too, we go through the process together to answer the following questions: How do I transform my brand values and attributes of the target group into a coherent audio strategy? How do I ensure brand recall? Which processes in the user's brain do I have to consider? Why is a simple audio logo not enough?

Audio Content

Content is also king in voice marketing. We create specific content for audio & voice applications across the entire audio spectrum (voice assistants, podcasts, brand web radio, audio books, music on demand for customized brand solutions). Thanks to our many years of podcasting experience, we also have a network of the best audio editors, scriptwriters and producers from the podcast scene.


Interactive audio dramas

Service tips

Voice CMS & Analytics

The Wake Word foundation for successful voice experiences is our content management system vCMS in combination with our analysis tool vAnalytics.


Wake Word voice solutions use our voice content management system vCMS as their backend. With vCMS, voice solutions can be rolled out in a scalable way and maintained intuitively without programming knowledge.


vAnalytics provides the KPI basis for success tracking and the iterative process for further improving the voice user experience of voice apps. vAnalytics works across all voice ecosystems, thereby creating comparability of voice products with the sales funnel and goals.

Is the right tool for you here?

No? Then get in touch with us! We will find the right voice solution for your particular project and will be happy to make you a customized offer.