Smart speakers and smartphones are only the starting point - voice assistants are capturing more and more devices and living spaces
Car manufacturers: Alexa, Google Assisant or MBUX will become standard for new vehicles
In addition to the Google Assistant, Amazon Alexa is becoming a mobile companion
are used as assistants for shopping, cooking and infotainment in the kitchen
Smart speakers and televisions controlled by voice assistants are moving into living rooms
In addition to customized solutions from Mercedes MBUX, or Siri’s still closed applications, the following platforms are the focus of the users.
In addition to the voice strategy, our approach is based on 4 areas of need for brands: